AARON HENSLEY + RISE NATION
Build Leaders. Build Systems. Build Legacy.
RISE Nation is the ecosystem Aaron Hensley built to help coaches, martial arts school owners, faith-driven leaders, fitness leaders, and service-based entrepreneurs turn expertise into scalable businesses that develop leaders, serve communities, and create lasting impact.
Leadership Architect | Founder of RISE Nation | Built 24 locations across 6 states | Multimillion-dollar exit
Built from 30+ years of leadership, business building, and real-world operational experience.
RISE Live · Built to Rise · Powered by RISE4MORE
From Chaos
To CEO.
📅 2nd Thursday · Monthly · 1:00 PM ET
🔴 90 minutes
💳 Free to Attend
If you run a real business that needs systems — service, retail, restaurant, faith-based, fitness, professional, or any operation built on people, service, and standards — and you've hit a ceiling between $200K and $1M, the next move isn't more effort. It's structure. In 90 minutes, Aaron walks you through the exact operator system he used to scale one martial arts school into 24 locations across 6 states — and how to install the same playbook in your business this week.
30+
Years Building
24
LOCATION BUILT
6
STATES REACHED
$7M+
ANNUAL REVENUE
1.5k+
leaders built
Built for Operators
who this
is for
This training is built for proven operators across every industry where systems and standards drive the outcome — not just martial arts. If you see yourself in any of these, you're in the right room.
01
Marketing that fills the funnel every week. The weekly rhythm that keeps new leads coming without burning out your ad budget.
02
You're between $200K and $1M a year and ready to break through the next ceiling.
03
You're ready to build a team that runs the business so you can lead it.
04
You want a clear weekly rhythm — sales, marketing, classroom, leadership — that runs on repeat.
05
You know you were built for more, and you're ready to build it the right way.
The RISE Method
The system you install today is the system you'll teach tomorrow.
The RISE Method is how I scaled from $50 to $7M. It's what we install inside all of RISE Nation when you're building your business and your leadership — and will help you package, teach, and coach this method inside CoachXpert once you've proven it works.
R
REACH
Engineer attention. Create conversations. Fill the funnel.
Learn the weekly reach system that turns visibility into opportunity — through content, outreach, referrals, partnerships, and consistent follow-up. Stop hoping people find you. Build the rhythm that brings the right people to you.
I
INVITE
Turn attention into action.
Learn the invitation system that turns strangers into conversations, conversations into clients, and weak follow-up into reliable show-ups. The goal is simple: more qualified people taking the next step — without chasing, begging, or hoping they remember.
S
SERVE
Close with service. Enroll with skill.
Learn the scripts, structure, and leadership language that turn sales conversations into service-driven decisions — without pressure, gimmicks, or chasing.
E
Experience
Build an experience people want to stay in, pay more for, and invite others into.
Retention is designed through better onboarding, clearer milestones, stronger community, and consistent moments of progress. When the experience is built right, clients do not just stay — they bring their family and friends with them.
BONUS
The RISE Operator Scorecard.
Every registrant gets the free RISE Operator Scorecard the moment you sign up. Ten KPI fields built to give you a one-page snapshot of where your business actually stands — sales, marketing, retention, leadership, cash. Score it once. See exactly where the next move is.
"Structure before scale.
Systems before staff.
Don't scale chaos."
— Aaron Hensley

Meet Your New Mentor
Built it. Scaled it. Sold it. Now he builds the builders.
Aaron Hensley started training in martial arts at age 3. He earned his Black Belt under Chuck Norris at 12. He built his first school with $50 in his pocket — and scaled it to $7M a year, 24 locations across 6 states, before a multimillion-dollar exit at 41.
Then he did the thing most operators never do: he stopped being the center of the business and started building the people who could carry the standard. Today he runs RISE Nation and coaches operators who want to build something that outlasts them.
His proof was built in martial arts. His method applies to any business where people, service, sales, retention, and leadership drive the outcome — service, retail, restaurant, faith-based, fitness, professional, or anything built on standards.
"Develop leaders who build leaders."
- Aaron Hensley
Operators Who Stopped Guessing
and Started Building.
“I walked in with classes and walked out with a system.”
Aaron rebuilt my entire program structure with me — schedule, pricing, Future Instructor Training, weapons cycles, and the full Saturday flow. I walked in with classes and walked out with a system. Every Saturday now runs like clockwork.
Clarissa Rodriguez
Owner, BL Karate · Orem, UT
“I went from running on instinct to running on a scoreboard.”
Aaron coached me through the strongest sales months I’ve ever had. The frameworks are direct, the accountability is real, and the revenue followed. I went from running on instinct to running on a scoreboard.
Michael Simkin
Owner, Simkin’s Martial Arts · Galloway, NJ
“The plan was on paper before the first wall went up.”
Aaron walked me through every step of opening my new location — permits, growth plan, and lead pipeline. The plan was on paper before the first wall went up.
John Johnston
Owner, Ironclad Martial Arts · Wilmington, MA
“He didn’t sell me on staying open. He showed me the numbers.”
Aaron helped me make the hardest call of the year — closing a location that was bleeding me. He didn’t sell me on staying open. He showed me the numbers and walked me through the cleanest exit. Then we relaunched with 4,000 old leads I’d forgotten I had.
Wayne K.
Owner, Premier Martial Arts · Houston, TX
“He shows up with the next three steps and a deadline, not theory.”
Aaron has been with me through the full school renovation, location search, and the hard retention conversations. He shows up with the next three steps and a deadline, not theory.
David B.
Owner, Royalty Martial Arts · Atlanta, GA
“I finally understand what a lead actually costs me — and what one is actually worth.”
Aaron rebuilt my appointment system from the ground up. I went from praying for walk-ins to running a weekly target. I finally understand what a lead actually costs me — and what one is actually worth.
Tara L.
Owner, Indie MA · Littleton, CO
“He sees the whole board.”
Aaron doesn’t just coach — he builds with you. The strategy work we do together moves my business forward in weeks instead of quarters. He sees the whole board.
Sarah Mancini
Owner, RISE Martial Arts · Henderson, NV
the invitation
Stop building alone. Start building right.
The next step isn't more information. It's the right room, the right standard, and the right system. Save your seat. Bring a notebook. Leave with a playbook.
➡


